Meta ads, CAPI and lead quality
Practical articles: numbers from real projects and step-by-step guides. Written by Sardor Rakhmonkulov, a media buyer with 6 years of experience.
- Creative analysis
Which ad creative actually drives sales? Reading a Meta ads report by sales, not cost per lead
Reading a per-creative table by sales: a real pair (79 leads, 0 sales vs 77 leads, 5 sales), a waiting rule and a weekly routine.
7 min read
- Lead quality
Cheap Facebook leads but no sales: why low-quality leads happen and how to fix them
Why a cheap lead does not sell: two creatives from a real report, causes on three sides and a seven-step fix.
7 min read
- CAPI
Meta Pixel vs Conversions API: what’s the difference, and do you need both?
The Pixel sees actions on a website; the Conversions API sends the sale from the CRM. A comparison table, one driving school’s week in numbers, and the steps to add CAPI when you have a CRM.
7 min read
- Metrics
CPL vs CPQL vs CAC vs ROAS: four formulas, one funnel, a worked example
Four metrics, four formulas and one real week: $885 of spend → 863 leads → 335 qualified leads → 36 sales.
7 min read
- Reporting
How to evaluate a media buyer’s Meta ads report: what it must contain, with a worked week
What the report must contain, what to ask every week and what is fair to expect from a media buyer, shown on one real week.
7 min read
- Lead quality
How to optimize Meta lead ads for qualified leads, not lead volume
Moving a Meta campaign from lead volume to qualified leads: the stage, the custom conversion, signal volume, the numbers.
8 min read
- amoCRM
amoCRM (Kommo) and the Meta Conversions API: how to send pipeline stages to Meta
How an amoCRM stage becomes a Meta event: choosing stages for QualifiedLead and Purchase, the limits of Kommo’s native CAPI integration, seven set-up steps and the usual mistakes.
7 min read
- Bitrix24
Facebook Lead Ads to Bitrix24 integration: three ways to connect, step by step
Three ways compared, five things a delivery must do, setup steps, and the half most setups skip: sending Bitrix24 stages back to Meta.
7 min read
- CAPI
Conversions API without a website: CAPI for lead forms and a CRM
No website, only lead forms and a CRM? The Conversions API still works: the Meta lead ID is the key, the CRM stage is the signal. Meta’s requirements, the steps and the timing.
7 min read
- Lead quality
Sales says the leads are bad, marketing says they’re fine: how to settle it with numbers
“The leads are junk” versus “sales isn’t working them”: the numbers that make both right, and six steps for the first week.
7 min read
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