CAPI Platform
See which ad sells
CAPI Platform connects Meta ads (Facebook and Instagram) to your CRM: Bitrix24, amoCRM (Kommo) or its own capiCRM. It shows spend, leads and sales for every creative in one report and sends CRM outcomes back to Meta through the Conversions API.
79 leads — 0 sales
One creative brings leads at $0.87 each: in Ads Manager it is the “best” ad. In the CRM it has not produced a single sale. The creative next to it pays $1.28 a lead — 47% more — yet 26 of its 77 leads were qualified and 5 bought. Both ran in the same project, in the same week.
- sales79 leads at $0.87 each
- 0
- sales77 leads at $1.28 each
- 5
In that same week 23 creatives spent $386 — 44% of the budget — without a single sale. On its own, Meta saw 863 leads and none of the 36 sales.
How the report works
Report from spend to sale
Spend, leads, qualified leads, sales, CAC and ROAS for every creative, in one table. It counts people, not rows.
Learn moreConversions API
A manager moves a stage in the CRM and Meta gets a signal: Lead, QualifiedLead or Purchase. Phones and e-mails go only as SHA-256 hashes, names never.
Learn moreLead delivery
Every Meta lead-form lead lands in the CRM by itself, with the ad it came from. Requests from website forms reach Bitrix24 or capiCRM.
Learn moreTelegram reports
A daily, weekly or monthly summary: totals, the best creatives and the spend that brought nothing. A broken connection raises a warning.
Learn morecapiCRM
No CRM yet? Work with leads, deals, tasks and comments on the platform itself. Contacts are stored encrypted.
Learn moreIntegrations
Bitrix24, amoCRM (Kommo), Meta and Telegram. One CRM per project; the only ad platform is Meta (Facebook and Instagram).
Learn more
How it works: three steps
Sign up and connect it yourself — or leave a request and we set it up in 3 days.
- 1
Meta and the CRM are connected
The ad account and the CRM — Bitrix24, amoCRM or capiCRM — are connected to the platform. The last 30 days of history load into the report; old leads are not sent to Meta.
- 2
Stages are tied to signals
You mark once which stage means a qualified lead and which a sale. From then on, when a manager moves a lead there, Meta gets a
QualifiedLeadorPurchasesignal. - 3
The report shows sales
Every creative stands beside its spend, leads, qualified leads and sales. A short summary comes to Telegram by itself.
Two projects, real numbers
A driving school and a learning centre, the week of 2–8 October 2026. Names are hidden; the numbers come from the platform’s report.
- sales from $885 of spenddriving school, CAC $24.58
- 36
- ROASdriving school: revenue recorded in the CRM, $5,297
- 5.99×
- gap in the price of a qualified leadlearning centre: $2.20 and $71.40
- 32×
- Meta leads delivered into the CRMin two projects, 0 lost
- 2,103
These are measured figures of two projects, not a promise of results. Delivered leads were counted from 25 September to 8 October 2026; “0 lost” is a measurement for those days, not a guarantee. More in the case studies.
Who needs CAPI Platform
Business owners
See in which creative your ad budget turns into sales — by the numbers of your own CRM. The report opens on a phone too.
Learn moreMedia buyers
Show the client qualified leads and sales, not the price of a lead. CRM outcomes go back to Meta as signals.
Learn moreAgencies
A separate project for every client: its own ad account, CRM and Telegram chats. Team members get roles and access by project.
Learn more
$159 once, then $40 a month
Set-up is $159, paid once: in 3 days we connect the CRM, tie its stages to signals and verify the path with a test signal. Lead integration is a bonus, included in that price. After that it is $40 a month: CAPI, the report, Telegram reports and lead integration for up to 4,000 leads a month.
See pricing- set-up · once
- $159
- then · a month
- $40
- to set up
- 3 days
- leads a month · lead integration
- 4,000
Latest articles
- Creative analysis
Which ad creative actually drives sales? Reading a Meta ads report by sales, not cost per lead
Reading a per-creative table by sales: a real pair (79 leads, 0 sales vs 77 leads, 5 sales), a waiting rule and a weekly routine.
7 min read
- Lead quality
Cheap Facebook leads but no sales: why low-quality leads happen and how to fix them
Why a cheap lead does not sell: two creatives from a real report, causes on three sides and a seven-step fix.
7 min read
- CAPI
Meta Pixel vs Conversions API: what’s the difference, and do you need both?
The Pixel sees actions on a website; the Conversions API sends the sale from the CRM. A comparison table, one driving school’s week in numbers, and the steps to add CAPI when you have a CRM.
7 min read
Frequent questions
What is CAPI Platform?
CAPI Platform (capip.uz) is a platform that connects Meta (Facebook and Instagram) ads with a CRM. It sends CRM outcomes — Lead, QualifiedLead, Purchase — back to Meta through the Conversions API and shows spend, leads, qualified leads and sales per creative. More: features.
Which CRMs and ad platforms does it work with?
CRMs: Bitrix24, amoCRM (Kommo) or the platform’s own CRM, capiCRM; one CRM per project. The only ad platform is Meta (Facebook and Instagram). More: integrations.
How much does it cost?
Set-up is $159, paid once: ready in 3 days, lead integration included as a bonus. Then $40 a month: CAPI, the report, Telegram reports and lead integration for up to 4,000 leads a month. More: pricing.
How long does set-up take and what do you need from me?
Three days. On day 1 the CRM is connected, on day 2 we mark together which stage means a qualified lead and which a sale, on day 3 a test signal is sent. From you: access to the CRM and to the Meta ad account.
Is my customers’ data safe?
Phones and e-mails go to Meta only as SHA-256 hashes, and names are never sent. Contacts of an outside CRM are kept on the platform only as a hash and a masked phone; access keys and capiCRM’s contacts are kept encrypted.
Signing in and your data
You can sign in with your Google account. From Google the platform takes only your name, your e-mail address and Google's identifier of your account: to create your account, to recognise you the next time you sign in and to show your team who you are.
It does not ask for access to your contacts, mail, calendar or files, stores no Google access key and does not keep your profile picture. What it does take from Google is not sold and is not used for advertising.
Privacy policyWe set CAPI up in 3 days
Sign up and connect Meta and your CRM yourself — or leave a request: we get in touch and explain everything. Set-up is $159 once, then $40 a month.