What is CAPI Platform, and who is behind it?
CAPI Platform (capip.uz) is a Meta Conversions API and CRM attribution platform for Bitrix24, amoCRM (Kommo) and its own capiCRM, built in Uzbekistan. It sends CRM outcomes — lead, qualified lead, sale — back to Meta and shows the path from spend to sale for every creative. Running since September 2026, it was created by Sardor Rakhmonkulov, a media buyer with six years of experience, out of his own client work.
- in operation since
- Sept 2026
- real projectsa driving school and a learning centre
- 2
- the author’s experienceperformance marketing and media buying
- 6 years
What problem does CAPI Platform solve?
Ads Manager shows what happened inside the ad: impressions, clicks, leads and the cost per lead. Whether a lead was qualified, and whether the person bought, stays in the CRM. So the media buyer looks at the cost per lead, the business owner looks at sales, and Meta knows only what it was told: with no signal it looks for people who fill in forms, not for people who buy.
CAPI Platform joins the two sides. Today it does four things:
- Conversions API: when a lead moves to a stage in the CRM, a signal goes to Meta —
Lead, a custom event namedQualifiedLead, orPurchase. - Report: spend → lead → qualified lead → sale for every creative, in one table.
- Lead delivery: a lead from a Meta lead form lands in the CRM by itself, together with the ad it came from.
- Telegram reports: a daily, weekly or monthly summary, and an alert when something breaks.
A business with no CRM can use the one inside the platform, capiCRM. There is one ad platform: Meta.
So far: two projects, 30 days
A driving school and a learning centre, 9 September – 8 October 2026. Names are hidden; the figures are from the platform’s report as of 8 October 2026.
- ad spend in the reportdriving school $4,528 + learning centre $9,085
- $13,613
- CRM leads in the report
- 15,613
- qualified leads1,840 + 1,138
- 2,978
- Meta leads delivered to the CRM0 lost, 0 queued, 0 errors
- 2,103
The platform has run since September 2026, so for now these are the figures of two projects. Delivered leads are counted from 25 September 2026 at the driving school (1,790) and from 5 October 2026 at the learning centre (313); “0 lost” is a measurement for those dates, not a guarantee. More in the cases.
Set-up takes three days
You give access to the CRM and to the Meta ad account; we do the rest. Set-up is $159 once, then $40 a month (pricing).
- 1
- 2
Day 2. Stages are tied to signals
Which stage means a qualified lead and which means a sale is decided together with you: it is your funnel, and your sales team knows it.
- 3
Day 3. A test signal, then real ones
One test signal checks the path first. After that, signals start going to Meta; each one and its result is visible in the log.
What we do with your customers’ data
The platform reads leads from the CRM and sends signals to Meta, so the rules are stated plainly. Along with the event’s name and time, Meta receives SHA-256 hashes of the phone and e-mail, the Meta lead ID, Meta’s click identifiers (_fbc, _fbp) and a hashed internal ID; for a sale, also the amount and currency. A name is never sent.
- Phone and e-mail never go to Meta in the clear — only as SHA-256 hashes
- Contacts from Bitrix24 and amoCRM are kept only as a hash and a partly masked phone
- Connection keys and capiCRM contacts are kept encrypted (AES-256-GCM)
- A copy of a lead’s answers on its way to the CRM is kept encrypted for 7 days for retries, then erased
- Leads that came before set-up go to the report only — they are not sent to Meta
- Data is not sold to anyone
Who built the platform?
CAPI Platform was built by Sardor Rakhmonkulov, a performance marketer and media buyer with six years of experience. It grew out of his own client work: the ad account’s report ends at the lead while the client asks about sales, so a tool was needed that puts both numbers in one table and sends the outcome back to Meta. He also writes the articles on this site; their figures come from the reports of projects connected to the platform, with names hidden.
Questions about CAPI Platform
Is CAPI Platform a Meta product?
No. CAPI Platform is an independent product and is not owned by Meta. The “CAPI” in its name is Meta’s Conversions API: the platform uses it to send CRM outcomes to your own Meta dataset (Pixel). On the technology itself: what the Conversions API is.
Which CRMs and ad platforms does CAPI Platform work with?
CRMs: Bitrix24, amoCRM (Kommo) or capiCRM, the CRM inside CAPI Platform; one CRM per project. The only ad platform is Meta (Facebook and Instagram). More: integrations.
How long has CAPI Platform been running, and with how many projects?
Since September 2026. Figures are published for two real projects, a driving school and a learning centre: in 30 days (9 September – 8 October 2026) the report holds $13,613 of ad spend and 15,613 CRM leads. More in the cases.
How do I start with CAPI Platform?
There are two ways. Sign up with Google, add a project and connect Meta and your CRM yourself. Or leave a request and we will set it up in 3 days: $159 once, then $40 a month. More: pricing.
Contacts
Have a question? Write to the support bot in Telegram or call. If you want us to do the set-up, leave a request: a name and a phone number are enough.
Two ways to start
Sign up with Google and connect Meta and your CRM yourself, or leave a request and we will set it up in 3 days. Set-up is $159 once, then $40 a month.